About us | Our social commitment

Our labour of love – Holiday on us

Family vacation is not a matter of course

Every year we are part of countless families’ exciting holiday planning. Great anticipation of the upcoming holidays begins with the selection of the perfect holiday home. You look forward to experiencing new adventures and spending a lot of time together. Far away from everyday life and its worries.

But the fact is that more and more families in Germany cannot afford a holiday due to their tight financial situation. According to Eurostat, one in six Germans is affected. And there are other misfortunes that can make a holiday impossible. This is especially bad for children, and a holiday together is immensely important. They need to be close to and spend time with their parents.

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We want to help affected families and set an example. In 2014, we launched the campaign “Holiday on us” for this purpose. For more than 5 years now, together with our campaign partners SV Werder Bremen and the radio station ENERGY Bremen, we have been supporting families from our region who are unable to travel during their holiday.


In addition to a ten-day holiday in a holiday home, other great surprises await, especially for the children. Arrival and departure will be in the SV Werder Bremen team coach, professional players such as Zlatko Junusovic, Claudio Pizarro, or Sebastian Langkamp will personally bid farewell at the Weser Stadium. There are surprise packages, great promotion days with all the children and parents, as well as numerous excursions at the destination, made possible by close collaboration with the destinations. For mobility, free bicycles are provided. An additional travel allowance of 300 euros will especially make the parents happy.

Behind the scenes

Our Ambassadors

Wigald Boning

German comedian, voiceover artist, musician, and presenter

“Holiday with a Heart makes it possible for families who are otherwise unable to to spend a holiday together. It is therefore important for me to support the campaign, and I think it is great that I can be a sponsor.”

Zlatko Junusovic

Former midfielder and team captain of SV Werder Bremen

“I love being involved in a project that helps families. What a terrific thing!”

Hubertus Hess-Grunewald

 President of the SV Werder Bremen sports club.

“Holiday with a Heart makes it possible for families who are otherwise unable to to spend a holiday together. It is therefore important for me to support the campaign, and I think it is great that I can be a sponsor.”

Holiday on us!

You can find all the news and
much more information on
our campaign website.

Cup2date

In December 2017, a young and committed team of students from the University of Bremen approached us. They presented us with the following idea: A sustainable, deposit reusable cups system for Bremen and the surrounding area – “Cup2date”. The group of students was looking for a partner who would support their project both financially and otherwise. It’s a really worthy cause, because according to BUND (the German Federation for the Protection of the Environment and Nature), in Bremen alone, 23 million takeaway coffee cups end up in the garbage every year, while the figure for Germany as a whole is an astounding 2.8 billion.

Our decision to support the project was thus a quick one. Thanks to Cup2date, since January 2018 there has been a sustainable alternative to conventional single-use takeaway cups in all participating cafes and bakeries, allowing the people of Bremen to enjoy their coffee or tea with a clear conscience, even on the move. More than 30 cafes are now participating in this rental model. The principle is simple: you order your coffee or tea to go in a Cup2date reusable cup, leave a €1 deposit and return the empty cup to one of the participating cafes. Uncomplicated and sustainable!

We are happy to see how Cup2date continues to grow and spread beyond Bremen’s borders.