Bremen, April 23, 2020. The online marketplace Traum-Ferienwohnungen is launching a digital journey across the entire country with the campaign “Wir träumen von Urlaub” (We dream of vacation), enabling users to explore the picturesque regions of Germany virtually from their couch. Via mouse click, an interactive map of Germany takes you on a digital journey through all the federal states. Thanks to the support of tourism associations and holiday destinations, the comprehensive collection of digital offers could be compiled and the Germany-wide campaign published.
Just pull out your laptop or mobile phone and you are ready to lie virtually in a beach chair, hike through the Alps or explore the country’s museums. The digital journey offers a large selection of pictures, image films and audio experiences of the most popular holiday regions in Germany. Clicking on each federal state brings up a further page with content on the corresponding region and a link to the respective regional association for further information and even more digital impressions that awaken holiday feelings.
Inviting people with homesickness to dream
With our campaign we want to offer the possibility to virtually travel to favourite holiday destinations even in times of travel restrictions. We want to give vacationers the chance to discover the entire country in a completely new way and to dream themselves away on vacation,” says Sebastian Linke, CMO of Traum-Ferienwohnungen. Germany and its diverse travel destinations are the focus of the campaign. “We have set ourselves the goal of strengthening regions and destinations, highlighting the destination’s diverse digital offerings and bundling them into a single digital experience. We also believe that Germany as a holiday destination and the trend towards vacationing in one’s own country will become even more popular, especially after the restrictions have been relaxed,” Linke continued.
The figures also speak for this: “We are already registering an increase in enquiries for the summer months. Within the last two weeks, more vacationers have again searched for vacation accommodations on our portal – especially for vacation apartments or vacation homes in Germany and the entire DACH region,” says Linke happily. A further advantage, apart from the privacy and independence, which a vacation home vacation brings with itself, is the possibility of the direct establishment of contact over the portal of Traum-Ferienwohnungen. ” Vacationers can write a personal message to the home owners or pick up the phone directly and even now, in a crisis situation, negotiate their vacation individually. In this way, both sides can agree on the details of the rental contract and make individual arrangements regarding reservation, down payment or possible cancellation of the vacation home,” explains Linke.
Campaign expansion via Social
In addition to the campaign website, Traum-Ferienwohnungen also publishes the campaign “Wir träumen von Urlaub” (We dream of vacation) via the company’s own social media channels. On the Instagram page of Dream Vacation Apartments, everyone is currently invited to post their best vacation photo and dream together of better days at the beach, in the mountains or by the lake. Among all participants who post a holiday picture with the hashtag #wirträumenvonurlaub the company is raffling off a holiday voucher worth 500€. The sweepstake runs until 15.05.2020.
The campaign page for the digital trip to Germany can be reached via the following link:
https://momente.traum-ferienwohnungen.de/digitale-deutschlandreise
About OYO Vacation Homes
OYO Vacation Homes (OVH), headquartered in Amsterdam, is one of the leading holiday home rental companies in Europe. The organisation is active with full-service providers such as Belvilla, DanCenter and Danland and takes care of the entire rental process for homeowners as well as the online marketplace of dream holiday homes. The goal of OYO Vacation Homes is to become the most popular holiday home rental brand in the world, offering one-stop shopping for homeowners and managers as well as holiday guests. For further information, please visit www.oyovacationhomes.com.
About Traum-Ferienwohnungen
Since 2001 the online market place for vacation homes Traum-Ferienwohnungen.de brings guests and hosts personally and directly together. Hosts can advertise their accommodation simply, transparently, and successfully. Vacationers choose their dream vacation home from over 95.000 vacation homes in 70 countries. In addition to classic apartments or houses, the portfolio also offers unusual holiday accommodation such as tree houses, houseboats, converted windmills, or castles. Every year, around 47 million vacationers look for their perfect vacation home on Traum-Ferienwohnungen.de. Around 30,000 hosts place their long-term trust in the vacation home experts based in Bremen. Further information is available at www.traum-ferienwohnungen.de
Press contact
Franziska Frank
Corporate Communication
Traum-Ferienwohnungen GmbH
Tel.: +49 421 146 29 766
E-Mail: frank@traum-ferienwohnungen.de