Home staging: get more bookings with professional decorators

Prior to letting their apartment, many owners are unsure of what amenities they should include and what future guests want. Professional home stagers like Anke Lachmuth from I Love Home put flats and houses in the limelight. “An apartment has to win over potential holidaymakers at first glance, because another accommodation is usually just a click away,” says Anke Lachmuth. According to the website Traum-Ferienwohnungen, tastefully furnished lodgings with corresponding photos receive twice as many booking inquiries as less professionally furnished postings.

Professional home stagers like Anke Lachmuth from I LOVE HOME put flats and houses in the limelight. She has refurbished several flats for landlords advertising their space on Traum-Ferienwohnungen.

The first impression counts

When it comes to letting holiday accommodation, aesthetics and decor play a decisive role and are largely responsible for the success of the rental. “The first impression counts. An apartment has to win over potential holidaymakers at first glance,” says Anke Lachmuth. According to the website Traum-Ferienwohnungen, tastefully furnished lodgings with corresponding photos receive twice as many booking inquiries as less professionally furnished postings. This also allows hosts to charge more for their spaces.

Almost better than home

The aim of this multiple award-winning decorating expert is to make holidaymakers feel truly comfortable in the apartment and for the space to look “almost better than home”. To do so, Ms. Lachmuth first comes up with a holistic concept for the respective apartment: “Before I start, I do a sort of inventory and also see whether the apartment needs a new kitchen or simply new chairs.” Together with the owner, she determines how extensive the apartment makeover is going to be. The entire process takes about two weeks.

Create accents

According to the decorating expert, when it comes to colour scheme, less is usually more. Start with basically one colour and then select different colour gradations based on this choice. This colour scheme should then remain constant throughout the entire space. “That brings unbelievable harmony and coherence to the entire space,” says Anke Lachmuth. With simple decorative elements such as pillows, the home stager creates highlights and accents in the living room or bedroom. She likes to work with different materials. When choosing furniture, she makes no compromises and is only satisfied once she has found the right piece of furniture. Lachmuth: “I want to furnish every space in such a way that it can also be featured in a fancy magazine.” At www.traum-ferienwohnungen.de/vermieter-magazin, hosts can find additional tips from experts on how to successfully let apartments or holiday homes. The online marketplace has been helping holiday property owners market their accommodations since 2001. 

Additional tips regarding successful letting can be found at www.traum-ferienwohnungen.de/vermieter-magazin 

About Traum-Ferienwohnungen
Since 2001 the online marketplace Traum-Ferienwohnungen connects vacationers and hosts personally and directly. Hosts can advertise their accommodation easily, transparently, and successfully. Vacationers choose their dream vacation home from over 100,000 vacation homes in 70 countries. In addition to conventional apartments or houses, the portfolio also offers unique holiday accommodation such as tree houses, houseboats, windmills, or castles. Every year, around 47 million vacationers look for their perfect vacation home on the online portal of Traum-Ferienwohnungen. Around 30,000 hosts place their long-term trust in the vacation home experts based in Bremen. Since May 2019, Traum-Ferienwohnungen GmbH is part of OYO Vacation Homes, one of the leading vacation rental companies in Europe. In addition to Traum-Ferienwohnungen, TUI-Ferienhaus, the Dutch full-service holiday home provider Belvilla and the Danish company DanCenter also belong to this group. Further information is available at www.traum-ferienwohnungen.de

Press contact
Franziska Borel
Corporate Communication
Traum-Ferienwohnungen GmbH
Tel.:  +49 421 146 29 766
E-Mail: borel@traum-ferienwohnungen.de