Earn money with your apartment! An expert gives tips for successful marketing

Sharing your own holiday home or apartment with others is not only future-oriented but also business-minded. You can earn good money by letting your property and refinance it with the rental income. Furthermore, many expenses are tax-deductible. Anette Kramer, rental expert from the Traum-Ferienwohnungen portal, reveals how owners of holiday properties can improve their income.

Anette Kramer Vermietungsexpertin von Traum-Ferienwohnungen
Anette Kramer, www.traum-ferienwohnungen.de

Holiday rentals are in demand like never before

In times of the corona pandemic, holiday homes offer lots of privacy and thus ideal conditions for a relaxing time-out or to relocate the home office. “As soon as travel restrictions are lifted, the demand for holiday properties will soar again just like last year,” Kramer is convinced. Germany’s most popular holiday regions already experience a big rush.

Advertising on the right online portal

Lessors can promote their holiday accommodation on various platforms and portals. It is crucial that your own holiday accommodation can be found quickly via the search portal. Lessors also have the option to choose between full-service providers and independent letting. “Traum-Ferienwohnungen, for example, sends booking inquiries directly to the host. This way, lessors have full control,” Kramer explains. The portal operates with an annual fee and offers a money-back guarantee to new customers in the event that there are not enough booking inquiries.

Currentness and completeness

An appealing advertisement is crucial for marketing success. Along with the title of the accommodation, photos play an important role. “It pays to have professional photos taken, which perfectly showcase the accommodation,” advises the rental expert. The advert text should describe the apartment in detail and list all the equipment features and amenities. Just as important: a well-kept booking calendar.

Success with filters

“According to our data analysis, holidaymakers with clear travel plans use various filters in their search,” Kramer says. In order for the lessors’ holiday accommodations to also appear in the corresponding filtering, it is important to enter all the details of the advertisement.

Asking guests for reviews

It is worthwhile for lessors to ask their guests to rate the accommodation. Kramer: “A holiday home with only one rating is clicked 30 percent more often than accommodations without a rating.”

Additional tips regarding successful letting can be found at www.traum-ferienwohnungen.de/vermieter-magazin 

About Traum-Ferienwohnungen
Since 2001 the online marketplace Traum-Ferienwohnungen connects vacationers and hosts personally and directly. Hosts can advertise their accommodation easily, transparently, and successfully. Vacationers choose their dream vacation home from over 100,000 vacation homes in 70 countries. In addition to conventional apartments or houses, the portfolio also offers unique holiday accommodation such as tree houses, houseboats, windmills, or castles. Every year, around 47 million vacationers look for their perfect vacation home on the online portal of Traum-Ferienwohnungen. Around 30,000 hosts place their long-term trust in the vacation home experts based in Bremen. Since May 2019, Traum-Ferienwohnungen GmbH is part of OYO Vacation Homes, one of the leading vacation rental companies in Europe. In addition to Traum-Ferienwohnungen, TUI-Ferienhaus, the Dutch full-service holiday home provider Belvilla and the Danish company DanCenter also belong to this group. Further information is available at www.traum-ferienwohnungen.de

Press contact
Franziska Borel
Corporate Communication
Traum-Ferienwohnungen GmbH
Tel.:  +49 421 146 29 766
E-Mail: borel@traum-ferienwohnungen.de