It is finally holiday season, the Christmas spirit also returns to German city centres. For most people, in addition to baking biscuits, drinking mulled wine, having a snowball fight in the cold and opening the Advent calendar, a visit to the Christmas market is of course also part of it. Especially since the last few years, a snapshot that is published on social media is a must. But which Christmas market convinces the online community the most with its glittering lights? We found out for you by comparing around 130 Christmas markets in Germany. To do this, we determined the number of mentions of the respective Christmas markets among the posts on Instagram and compared them with each other.
With a total of 22,220 mentions, the Striezelmarkt in Dresden is the undisputed favourite. Alongside the undisputed leader from Saxony, the Christmas markets in St. Pauli and Cologne join the podium. The rather unconventional Hamburg Christmas market in particular stands out from the crowd with its activities and proves that whimsical attractions and erotic gift ideas meet with plenty of approval. Around 12,860 people share their enthusiasm about Santa Pauli on Instagram.
The bronze medal with around 6,880 mentions goes to Cologne. With classic arts and crafts, hot mulled wine, roasted almonds and twinkling lights, the Christmas market makes many eyes light up. In addition, this year the youngest visitors could already look forward to a visit from the “Sendung mit der Maus”, which brought it additional celebrity. The top five are completed by the Christkindlesmarkt in Nuremberg and the Cranger Weihnachtszauber in Herne with 6,400 and 5,980 posts respectively. The famous Christkindlesmarkt was ceremoniously opened by the Nuremberg Christ Child on 25 November.
Find out which Christmas markets are the most popular on social media here:
Although the Christmas markets in Leipzig, Düsseldorf and Munich are convincing with their romantic ambience, this did not even put them in the top ten of the social media ranking. With 2,700, 2,560 and 2,350 posts respectively, the cities only landed in 12th, 13th and 14th place. Dortmund's Christmas market is known for its large Christmas tree. Its fame on Instagram, on the other hand, is less great: With 3,381 mentions, Dortmund is in tenth place behind Hamburg and Frankfurt am Main, whose Christmas markets can be found in 3,510 pictures each (8th place).
Goslar, Fulda and Constance are not among the most populous provinces in Germany, but the cities push ahead of many a top favourite in the ranking. With 1,090 and 775 and 770 mentions respectively, the cities rank 24th, 33rd and 34th. After a two-year break, Goslar's Christmas market is once again attracting visitors with its Christmas forest, where around 60 coniferous trees are festively decorated and illuminated.
On the other hand, there is still nothing to discover about 13 Christmas markets on Instagram. They include the Historical Christmas Market in Friedrichshain, the Annaberg-Buchholz Christmas Market in the wintry Erzgebirge Mountains and the Christmas Market at Munich's Viktualienmarkt.
You can get an overview of all the Christmas markets here:
About the research
To determine the mentions on Instagram, a total of 131 Christmas markets and their hashtags were recorded. In the following, the number of times these hashtags were used was collected (as of 29.11.2022).