Sebastian Linke (Digital Strategy, Axel Springer) joins Traum-Ferienwohnungen

Bremen, 26 March 2019. Sebastian Linke is moving from the Spree to the Weser. The previous Head of Marketing & CRM at Axel Springer SE will be joining Traum-Ferienwohnungen GmbH, the specialists in commission-free holiday accommodations, on 1 April. The 41-year-old will be responsible for marketing and data.

Sebastian Linke is a proven CRM expert and was responsible for the introduction of customer loyalty systems and the expansion of data driven marketing at numerous subsidiaries at Springer SE.

Prior to that, he was Head of Customer Relationship Management at Immonet GmbH for more than five years. In the future, he will use his know-how in a completely new, hierarchy-free working environment. At Traum-Ferienwohnungen GmbH, he will primarily drive the expansion of marketing and data.

“We see this as a great opportunity to significantly increase our know-how in the areas of CRM and data warehousing,” says Managing Director Nicolaj Armbrust. “In his role in the Corporate Digital Platforms project, Sebastian was responsible for the introduction of these systems at numerous Springer subsidiaries and will now fully contribute his knowledge to our company.”